🔎
UX Research Kit
  • 👋Hi there!
  • Basics of UX Research
    • 🧠Introduction to UX Research
    • 📊Research Frameworks
    • 🆎Research types
  • 🔀UX Design Process
    • Introduction to the UX design process
  • Methods
    • Method Library
    • Preparing for research
      • Research Plan
      • Recruitment
      • Privacy and NDAs
      • Hypothesis Generation
    • Understand
      • Interviews
      • Contextual Inquiry
      • Observations
      • Diary Studies
      • Analytics
      • Surveys
    • Analyse & Synthesise
      • Affinity mapping
      • Jobs to be done (JTBD)
      • Archetypes
      • Personas
      • Empathy Mapping
      • Value Proposition Canvas
      • Business Model Canvas
      • Journey Mapping
      • Service Blueprint
    • Explore & Ideate
      • Wireframing
      • Design Studio
      • Design Sprint
      • Prototyping
      • Assumption Based Ideation
      • Crazy 8's
    • Evaluate & Verify
      • Usability testing
      • Tree Testing
      • Click Testing
      • Guerilla Testing
      • Concept Evaluation
      • A/B testing
    • Prioritise
      • MoSCOW
      • KANO
      • Prioritisation Matrix
      • Relative Evaluation
      • Dot Voting
    • Define
      • Future State Map
      • Detailed Design
      • Hi-fi Prototypes
      • UX Copy
      • Flowcharts
  • Quantifying the Experience
    • HEART Metrics
  • Workshops
    • Exploration
    • Stakeholder Alignment
    • Prioritisation
    • Design Sprints
    • Research Analysis
    • Futures Cone
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  1. Methods
  2. Evaluate & Verify

A/B testing

Oops, haven't jotted down my thoughts on this yet. Keep a lookout! 👀

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Last updated 3 years ago