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description: Intro to UxR
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# Introduction to UX Research

### **What?**&#x20;

UX Research (UxR) is the process of researching pains, gains, needs, and motivators amongst the people using your product on an operational, tactical, strategic, or exploratory level using different research methods that can be _qualitative_ or _quantitative_ of it's nature and aim to _understand_ _behaviour_ or _capture_ _attitudes_ amongst your user/customers.

### **Why?**&#x20;

With UxR we can learn how small tweaks to a design affect the user experience and key KPIs, we can use it to decide on what design concept(s) to move forward with, and on a more strategic level it helps the business to understand and identify unmet needs and business opportunities. Of course these are not the only reasons for doing UxR, learn more about different levels of UxR in research frameworks. 👇

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[research-frameworks](research-frameworks)
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